Hey 👋, I’m Sanu Muhammed C, the Co-founder and Chief Growth Officer (CGO) of Fulva a D2C startup focused on authentic traditional halwas. At Fulva, we are working with a clear mission: to make halwa a global sweet by building a sustainable, modern brand 🌍.

At Fulva, I lead e-commerce, digital marketing, customer experience, and logistics. Most of my learning comes from real startup execution trying things, making mistakes, fixing them, and building the business with limited capital but strong intent 🚀.

I hold a B.Tech in Computer Science 🎓 from Cochin University of Science and Technology (CUSAT). With a background in software engineering 💻, I naturally bridge technology and business, helping startups make practical decisions around e-commerce platforms, tech stacks, automation, and scalability. I enjoy using technology to solve real-world problems.

Beyond Fulva, I work closely with early-stage D2C and food founders, helping them get started the right way and avoid common early mistakes.

I believe in clarity over complexity, execution over theory, and building sustainable businesses instead of chasing hype. If you’re a founder looking for honest, practical guidance based on real experience, I’m happy to help 🤝.